Branding || Sincerely May's Branding

Sincerely May Wedding Stationery Branding1.jpg

I am so excited to finally launch our new look. Sincerely May has been going for a few years now and through this time we feel we have developed into a modern stationery studio and I felt the previous look didn't suit our style. 

I had many people say to me, it must be great being able to design your own logo but in fact I found it incredibly difficult. I find designing anything for myself whether this is for personal or for business incredibly tricky as I am my own worst critic. However I am really happy with what I ended up with.

I thought I would let you know a little bit behind the thought process of how I ended up with my new look.I wanted to create a strong brand that would last for a few years and didn't say 'twee'. I am proud to say that my designs are anything but twee and I wanted to attract the couples that I work with. The words modern, stylish and unique came to mind for my wedding stationery and this was the route I wanted to go down. I wanted to go a bit more grown up and less twee. My couples are confident and strong in their sense of style and this is the way I wanted my brand to look too.

Due to living in Cornwall and being right near the sea. I am hugely inspired by the landscape around me. I love the tones of green found in the ocean and also the succulent gardens that are dotted around the Cornish landscape.. Mint green has always been part of my brand however I wanted to avoid the 'aqua' tone and edge towards the chalkier mint green. I paired this back with an emerald green which reminded me of the stormy seas that I see around Falmouth, Cornwall. I feel the two tones of green really compliment each other. I of course started on Pinterest, pinning any images that inspired me which you can view my board here. I then picked my favourite images and created myself a moodboard.

I wanted to design 2 patterns to sit along side my branding as I feel this creates a strong identity. I am obsessed with terrazzo so  I felt this was a great way of combining all of my colour palette in one. I also designed a simpler geometric pattern too. 

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Credits: Image 1 | Image 2 | Image 3 | Image 4 | Image 5 | Image 6 | Image 7 | Image 8 | Image 9

Cathryn May